Contributing to this blog gives me opportunity to reflect methodologically on my PhD research. Then, as now, I was interested in what a practice theory based understanding of energy demand might look like. My focus was domestic settings, specifically in three contrasting areas: cooking, thermal comfort and ICT. My current research in the DEMAND Centre continues similar interests and is entirely focused on ICT.
Here, I wish to reflect on the idea of ‘zooming in and zooming out’. This metaphor is used by Nicolini (2009) to outline a methodological approach for studying practices. It refers to a process of ‘selective re-positioning so that certain aspects of a practice are fore-grounded and others are temporarily sent to the back-ground’ (Nicolini, 2009: 1412). Continue reading “Janine Morley – Zooming Out: In what sequence should methods be mixed?”